How to get more bookings on Airbnb during the winter season
The winter is just around the corner. The changing of the season doesn’t affect only our clothing style, but many other things in our lives, like our Airbnb listings. If you are an Airbnb host, then you probably know how important your Airbnb listing is. However, many of you are not aware that these listings must be updated from time to time. The winter season requires a special Airbnb listing in order to attract more visitors and make a greater profit. Here’s a list of things that can help you prepare your Airbnb listing for the winter seasons.
Be aware of your peak season
Let’s be clear – for some people winter season is a low season while for other hosts this is the high season. For instance, if you have a property in the mountains, it is very likely that this will be your peak season which means that you will get more messages and more bookings. This might be the right time to change the price. However, be careful because a drastic change in price might lead to negative effects. In any case, do a comparison and check the similar listings in your place.
Add new photos
It would be great to add new photos that match the winter season. For example, you can add high-quality photos of your room or apartment covered with interesting blankets. If you have a fireplace, make sure to light a fire in it. In addition, in case you have photos through the windows or from the balcony during the winter season, add these photos too. Read our article about how to take the best pictures for your listing here.
Update the description
Airbnb listings have a description section that includes a few different things. When it comes to the winter period, you should focus on the parts that describe the neighborhood and the one about navigating through the area. Highlight the best places they can visit during this time of the year including restaurants, pubs, coffee shops, museums, natural attractions, etc. Obviously, think about the best places to visit in cold, winter months.
Furthermore, think about the transit options they have. Is it better to use a cab, a bus, a rent-a-car service or some other option in winter? Is there a cable car in the city? Does it work in winter? Provide useful information. By doing this, you will establish yourself as a good host. In addition, change the title of your listing and make it suitable for the winter season.
Update the house rules
The winter period includes the holiday season too. People are used to celebrations during this period, so you should probably loosen the house rules and allow visitors to bring friends and stay a little bit later at night. Of course, be careful because you don’t want to make your potential guests believe that you are renting a place for throwing parties.
The winter season can be the perfect season on Airbnb for every host as long as you include some updates and changes in the Airbnb listing.